Tuesday, November 04, 2008

What's In A Logo?

On a recent trip to Nevada, I stumbled across a wonderful logo in a tourism brochure:

Sure, I like the rustic, cowboy-ish appeal of the font. But what I love is the breve above the a – telling us to use the short 'a' sound. Because if there's one thing that annoys Nevadans, it's some uppity East Coaster referring to their beloved wasteland as Ne-vah-da. Subtle, yet effective. At least to those who know what a breve is.

(I tried to find out who created the logo, but I couldn't get any further than the Nevada Commission on Tourism. Any tips?)

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