Spirit Carry-on Baggage Fees: The Corporate Spin

In the corporate world, sometimes the spin is staggering. Having written marketing and PR communications for over 10 years, I find it quite easy to read between the lines and discern what a piece is really trying to communicate (or cover up). Sometimes the spin is so outrageous and exaggerated that I have to do a double-take.

I recently received an email from Spirit Airlines extolling the virtues of its new carry-on baggage policy, which states that your second carry-on will cost you an extra $30.

Here's what went through my mind as I read it.

(Click image to enlarge)